What matters to me most is using my company as a force for good, contributing positively and bringing value to those in our ecosystem.

For our staff: I hope to offer you an enriching, fun and meaningful career in travel. I will always treat you with dignity, respect, and admiration for your indelible role in our success.

For our tourism partners: We buy locally, and we love making an impact on small businesses in communities across Canada and Alaska. This goes for every hotelier, innkeeper, lodge owner, dogsledding guide, chef, seaplane pilot, boat driver, fishing guide and artist who welcomes our guests with open hearts.

For our guests: I promise that we will listen to you. We will be available to you. We will passionately deliver the trip of a lifetime for you.

For our environment: We believe it’s essential to address our full carbon footprint to combat climate change. Through Bullfrog Power, we mitigate the energy consumption of our head office and employees’ home offices with green electricity and natural gas, and we cover emissions from employee and client flights with ICROA-endorsed offsets.

For all our sakes: Tourism must give back to our land, culture and ways of life. Our organization is committed to these efforts, with much more learning ahead.