Considering our massive size, Canada needs to offer more than the handful of icons we are currently known for. We need to find a different way to tell our stories – a way that showcases our diversity of cultures, our people and communities, and our unique approach to life. A way that makes all of Canada accessible and easy to purchase, including our magical Arctic and Sub-Arctic regions. A way that integrates storytelling from Indigenous peoples, who have lived on this land since time immemorial.
From my musings, an idea emerged – one that I knew was worth sharing with Destination Canada, the country’s federal tourism marketing organization.